Digital Advertising & Measurement
Paid campaigns tied to qualified local actions, not just clicks.
Advertising works when it's connected to a system that can tell the difference between a click and a customer. We build campaigns and the tracking underneath them together.
Sound familiar?
- "The ads produce clicks, but nobody can say which leads became customers."
- "Spend drifts to searches outside our service area."
- "The reports show traffic. They don't show revenue."
When advertising makes sense
Advertising works best once the offer, website, and follow-up are solid enough to convert the traffic it sends. For a business that isn't there yet, the audit and website work usually come first.
Google Search campaigns
Structured around the specific services and locations customers are actually searching for, with account structure built to keep spend accountable.
Geographic and location-based targeting
Spend concentrated on the service areas and radii that match where your actual customers are, not a generic broad-match footprint.
Landing pages and message match
Every campaign points at a page that matches the ad, not a general homepage — see Websites & Landing Pages.
Conversion tracking and attribution
Form submissions, calls, and other qualified actions are tracked back to the campaign that drove them, inside the same analytics container used across the rest of the site (D-030) — not a separate, disconnected pixel.
Lead-quality feedback
Campaign decisions get adjusted based on which leads actually turn into business, not just which ones convert on a form.
Reporting and optimization
Reviewed inside the same monthly rhythm as the rest of Managed Local Growth — what ran, what it produced, and what changes next.
What this depends on
Advertising performance also depends on the offer, the website, sales response, reputation, pricing, and available business capacity — not on the ad account alone. We won't promise a specific return; qualified actions are the measure we manage against.
Ad spend itself is always a pass-through cost, billed separately from the Managed Local Growth monthly fee (D-038).